Good packaging design can also be an effective branding tool. In the belief of this, Bizongo primarily focused on developing a unique Packaging and Communication design for Flavure. This was dissected into two halves- Artwork design & Format development. For this, the format of retort pouches was chosen to serve olives in a ready-to-eat food package. The artwork and the product imagery used was realistic that added to the honesty of the brand. Nonetheless, narrating the Brand story for Flavure was a step ahead than creating and nurturing the brand identity.
Flavure is a healthy snack brand designed by combining delicious, flavorful food with natural goodness. Bizongo focused on the minute details of the brand to design its visual language. The principles and elements of the artwork were created for all the variants that showcase healthy snacking as a lifestyle.
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