Co-Founder and passionate advocate of healthy food Sara Trechman came to talk to Proactive London about a brand she dreamed up on a movie night with a mate three years ago. Since then her company Well & Truly has positioned itself as a mainstream snack brand and is currently enjoying shelf space in two of the UK’s big five supermarkets, Tesco and Sainsbury’s. With plans afoot to get into Waitrose (they’re already listed with Ocado) and other mainstream outlets they’ve just pushed Well & Truly with a celebrity endorsement.
If you understand the demand for healthy savoury products, you’ll recognise why this brand is hot, and not just because of it’s tasty Paprika line.
